This short article details some of the most significant modifications in customer habits when it comes to consuming media.
With consistent shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the increase of streaming platforms and short form media content, the method by which individuals are getting their news is also evolving. Individuals are increasingly turning towards online news sources, rather than viewing television, to find out about present worldly affairs. However, simultaneously, due to a continuous circulation of info, individuals are coming to be overwhelmed by big amounts of content. In reaction to this, news companies are re-engaging viewers by making short form content that is clearer and simpler to navigate. These days it is common to find news channels that have large followings on social media platforms. This pattern can be validated by the CEO of the fund that owns Euronews, for example. Using this method has been necessary for providing people with trusted and authenticated news sources, in a form they can readily identify with.
In the present digital age, smart phones have come to be one of the most common tools that people are using to view videos and gain access to media. These days, many social media channels are providing unlimited feeds of short, chains of videos, that are growing in popularity among mobile phone users. In fact, statistics reveal that that globally, mobile content consumption is on the rise, revealing that short form media is among the fastest growing media trends right now. These platforms permit users to see a series of customised content and interact immediately, making these videos much more engaging and addicting than conventional content. Short form videos are also being used more frequently for news and instructional purposes, not just for entertainment. Subsequently, this pattern is evolving the way individuals are proactively looking for and counting on to get info, in a much faster, much shorter and more visual format.
Over the website last few years, with the growth of digital media, the way in which individuals consume content has changed substantially. For many years, traditional tv was the primary source of household home entertainment for the majority of people. However, ever since the advancement of internet streaming platforms, many viewers are turning away from arranged television, specifically among younger individuals. Instead, international media content analysis reveals that more people are buying subscriptions to streaming services, which strongly evidences the switch in audience consumption practices. These options are popular for enabling individuals to watch the programs and films they want, any time they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the appeal of streaming services as a popular media consumption habit among audiences today. These changes demonstrate the move towards user-controlled viewing preferences in the market.